The Agency DraftFCB in Auckland, also known from the campaign 'Driving dogs' has created a unique, package design by placing Sony’s waterproof MP3 players inside bottles full of water and selling them inside vending machines at gyms and pools. They call it 'the bottled walkman.' Thereby, the vending machines were transformed into distribution channels allowing customers to buy the product while they’re purchasing their favorite drink. Read more http://carsinfashion.blogspot.de/