Well this is complicated; we should sit down over a coffee and I can do an interpretive dance of it... basically we thought that Visa should support a wifi/hypertagged domain, ideally in a shopping mall, that creates a 'virtual' community with avatars and motion tracking, that recognises when you enter the space and you can interact with others both in real life and in cyberspace while in the area... plus shop digially and in real life and gain digital and real life rewards.. see, simple really...