Background: Now a day shoes became more important for us. The building contarctor need a special shoes which protect them from nails and all those sharp weapons while they are working and not much company have ability to do such a stuff like this.

Target audience: working man around 30-35 years old who specially work about building contractor.

Design concept: My logo has a very great design of protection. As you can see there is a shoe like structure around the word Durer. I decide to change the direction of letter D to make it like a back of the shoes which is the most important part of the whole shoes. My back part will be very soft to make the customers very comfort while wearing the shoes.