INTERACTIVE MOBILE ADVERTISING
Google’s Chromecast devices allow users to stream media to their TV or speakers using their phone, tablet or laptop. We have executed the Chromecast mobile advertising campaign and created a mobile event application explaining the purpose of Chromecast under 10 seconds therefore providing a pragmatic and interactive approach. Users can virtually connect the Chromecast dongle by plugging it into the TV which then acts as a portal for the content on the users’ mobile devices to be cast on their TV.