In early 2001 the Thaksin government began a "social order" campaign to clean up the country's risqué image. All nightlife venues were forced to close at 1am. Vigorous ID checks are enforced at all entertainment venues and random spot checks by police on roads are common. That with the ‘War On Drugs’ campaign changed the climate of the country from the decades-old reputation as a 24-hour party centre to one of restrictions and fear. But the sex industry for which Thailand’s reputation suffers the worse is little touched by the new regime. There are far too many powerful influences ‘doing very nice thankyou’ from the trade in sex for the government to dare to interfere.