The word future is among the most commonly used whenever social unease is addressed. But social unease is now existing in every part of the world. The word future is also the most commonly used to address social commitment. But social commitment is already existing in every part of the world.When there is no clear perception of today, the word future may be confusing and it may implicitly lead to think that the time spent to live our everyday life is not worth attention, care and participation or it does not imply the sharing of rights and duties.The word future is becoming an alibi, a too convenient word behind which everybody may conceal their need to actively make a change.The European Commission devoted the year 2011 to the universal awareness of volunteering, in an effort to promote a stronger perception of the present-time social issues.The European Union intends above all to reward the commitment of all those who every day give voice to today’s social issues by promoting an ethical and civic progress, envisaging possible solutions to local and international problems, putting duties before rights and deciding to first give and then take.In 2011 Utilità Manifesta charges graphic and industrial designers with the responsibility of generating a new language for solidarity and social commitment.Graphic design categoryThe poster will interpret complex issues such as social, economic and environmental justice. For this purpose, this design competition is about a poster focusing on one or more of the following subjects:- Legality and civic mindedness- Economic crisis and the way to solve it- The Environment- Women’s protection- Peace and Human RightsIndustrial design categoryIndustrial design is gaining momentum in sensitising consumers on the social issues of environmental sustainability, recycling and resource rationalisation which will inevitably result in greater access to wealth by people.Industrial designers are asked to design an item that embodies the concepts of support and solidarity. This item must meet the following characteristics:- sustainability- usability- improvement of an existing condition- economic accessibility- actual usefulness for disadvantaged targets (children, adults, elderly, men, women)Deadline30 July 2011www.utilitamanifesta.it
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