ALESSI IN LOVE - Every time an act of love

Summary

It's time to let your heart speak. The historical Italian Design Factory Alessi invites all creative talents to rethink the product

as an act of love. The aim is to interpret the love token in a contemporary way, designing a new object that celebrates this

universal feeling: the best proposals will grant you the access to an international workshop for the development of the new

Alessi collection.

Description

Alessi in Love is the metaproject organized in collaboration with LPWK DESIGN STUDIO, set up by Laura Polinoro. Researcher,

creative and founder of Centro Studi Alessi since 1990, now she has created her own line of accessories and organizes as art

director of LPWK DESIGN STUDIO international workshops devoted to the creation of new objects, overcoming the constraints

imposed by traditional ways of designing. The constant research for new languages and themes has led LPWK to meet the

innovative reality of H-Farm and to rely on Desall's co-creation service.

Theme

The metaproject is directed to nd new ways of considering the love gift, related to the celebration of signicant moments

or the expression of your own feelings.

Therefore the starting point is the man and no longer the object, meant as a product. The focus is on the creation of emotional

objects, overcoming the industrial and anonymous production logic. For this reason, a good tip to start with is considering all

the unforgettable events linked to the universal feeling of love: not only those towards the partner but also the fondness for

a friend or the respect for a colleague.

Now it's your turn to translate feelings into reality, coming up with small objects designed to be given. Last but not least pay

attention that love is an universal feeling, but how people express it is personal and may change over time. A letter or a jewel

are only examples of ways to express this unique and deep feeling.

Guidelines

Product typology: small bijoux, wedding favors, accessories for the person or for home;

Situations: the places and the occasions for the expression of feelings from engagements to wedding Anniversaries, from the

birth of a baby to the demonstration of a friendship, from acknowledgment of a professional relationship to that of a

community. Moreover the object could be an original idea for a Christmas gift;

Materials: steel, aluminium, plastic, blown glass;

Technological sources: deep-drawing, investment casting, punching, embossing, laser cutting, sandblasting.

The company

Alessi is a family business established in 1921 in Omegna, on the side of Lake Orta, in Northern Italy.

Started as a workshop for the manufacturing of brass and German silver sheets, in its almost centuries-old history Alessi has

evolved into being recognized as one of the "Italian Design Factories", able to apply the abilities it achieved in this eld to

several product typologies. Alessi, an internationally oriented and change ready company, has at the same time deep roots

in the cultural traditions of its territory, towards which it feels consciously obliged. Still today, in fact, Alessi is a byword for

machine-aided handicraft. Its mission is to translate into the industrial production talent in Design Excellence, that is the

pursuance of cultural, aesthetic, executive and functional qualities.

The company commitment is to work constantly in balance between the most advanced expressions of the international

creativity and people's wishes, their need for Art and Poetry. More information available at: www.alessi.com

Timeline

Coming soon: 1st August 2013 - 28th August 2013

Upload phase: 29th August 2013 - 3rd December 2013

Community vote: 4th December 2013 - 17th December2013

Winners announcement: December 2013 - January 2014

Workshop LPWK: The end of January 2014 (at H-Farm / Alessi HQ, Italy)

Eligibility and submission

Participation is free of charge and is open to designers and creative talents of any nationality and age. Participants can choose

to present one or more projects, but only projects published on the web site www.desall.com via the upload page devoted to

Alessi in Love will be accepted.

Awards

The selection of the winner of Alessi in Love will be the result of an unquestionable evaluation of a selected jury headed by

Alberto Alessi. It will take into account originality, feasibility and consistency to the brief. The best proposals will grant access

to the international workshop, where designers will cooperate with a qualied team for the development of the new Alessi

collection.