Ora is a handsome watch that takes a break from the digital and analog era. It comes with an in-your-face style and colors that are energetic. Vibrant as its looks is the system to tell time; three interwoven tapes, yes the measuring kind, move across the face to indicate the hour, minute and day. Fashionable or not, it certainly scores well in the product-design segment.
credit from http://www.yankodesign.com/2009/09/29/lets-tape-our-time/