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[ Job ] Skillpower Services (Thailand) รับสมัคร Senior Digital Manager

ทำงานจันทร์ถึงศุกร์แถวดอนเมือง ถ้าสนใจติดต่อคุณเจี๊ยบ 08-6884-5772

Key role of this position is to lead and synergize 3 key functions in the digital team: Web optimization, Social media and CRM. Strategically, the whole digital services perform the key supporting role and are the key portal to a business. The function will be working closely with Marketing,PR, and Regional team to roll out campaigns/activities both thematic and tactical.

WEB/SEM/SEO
As majority of the sales comes from website, so it's treated as the storefront where most of the communications,
promotions and the selling transactions will happen. Basically, here are the roles and responsibility:
* Come up with strategic directions to improve, maintain, resolve the web-related issues in order to create highest satisfaction from the customers booking through website.
* Improve, maintain and resolve web-related issues to maximize the successful booking transaction on web.
* Devise strategies to drive online traffic to the company website
* Oversee the team to manage content and website aesthetic to ensure the traffic, attractiveness, and relevant context.
* Maximize the conversion rates at all online touch-points leading to the website
* Develop and manage digital marketing campaigns.
* Utilize a range of techniques including pad search (SEM), and work closely with regional team on SEO.
* Manage online branding and campaigns to raise brand awareness
* Be reponsible for planning and budgetary control of all digital marketing.
* Review ne technologies and keep the company at the forefront of developments in digital marketing. i.e. mobile apps, Line, etc.
Social Media
* Oversee the social media strategy for the company.
* Strategize networks as the tool to build company as the top-of-mind brand among the target.
* Position social media as the first point to touch base with company news
* Enable exclusivity to the fan bases evolving with social networks.
* Drive fan bases to maximize the brand exposure.
* Drive engagement with th fans through the contents, mood&tone to create bonding with the brand among the target.
* Know how to manage crisis on the social media as another contact point from customers
CRM
* Provide the directions and strategies to effectively utilize customer database to drive the total revenue to the business.
* Strategize the use of database to understand customer behaviors and route nature as the products to be driven more effectively and insightfully.
* Set up and enable the performance tracking and reporting system to improve the campaigns effectiveness.

Qualifications:

Male or Female, 32-45 years old, Thai Nationality
Master degree in business administration or in any related field is preferable.
Minimum bachelor's degree required.
At least 8 years working experience in the area of digital marketing.
Have operational experience in deploying digital marketing, SEM, SEO & CRM maketing on a large scale basis and/ or having played a role product development and management within an online/mobile operator would be advantageous.
Experienced in leveraging web-base technology infrastructure to roll out alternative service chanels.
Must be a self-motivated and has proven success in leading cross-functional teams.
Excellent communication in English (written and Oral) and interpersonal skills.
Excellent leadership and management skills.