To use a wide range of media channels to build and sustain good relationships between the organisation and its clients through planned publicity campaigns and PR activities.
1. Planning, developing and implementing PR strategies for the company;
2. Liaising with and answering enquiries from media, individuals and other organizations,
3. Researching, writing and distributing press releases to targeted media;
4. Collating and analysing media coverage;
5. Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
6. Devising and coordinating photo opportunities;
7. Organising events including press conferences, exhibitions, open days and press tours;