ITOPSPARK

ITOPSPARK is a full-stack digital marketing agency focusing on performance and data tracking. We work with clients from many industries including banking, insurance, real estate, education, government sector, retail, beauty, and etc. Within two years, Spark has triple in sizes not only in number of employees but also number of clients. As Spark continues to grow, we need more talents who share the same passion for digital marketing and data to join our team!

Job brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing campaigns. The Search Engine Marketing (SEM) Specialist will set up and manage Google Adwords campaigns including search, display network, remarketing and YouTube. A successful SEM Specialist will effectively manage budget and optimize campaigns in order to achieve each client’s goals; maximize ROI, generate leads, drive traffic, or increase revenue.

Responsibilities

• Strategically structure and set up SEM campaigns to best suite clients’ needs and goals
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Provide useful recommendations for a better performance of the campaign
• Research and analyze competitor advertising links

Requirements

• Proven SEM experience and success managing PPC campaigns on Google Adwords platform
• 2 Years+ of hands-on experience
• Experience with Yahoo, Bing, LinkedIn and Double Click advertising is a plus
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with bid management tools is a plus
• Experience with Google Analytics or other tracking tools
• Strong analytical and reporting skills
• Strong written and communication skills
• Familiarity with A/B and multivariate experiments
• BS/MS degree in Business, Marketing, Stats, or any relevant field
  
  
  Send your resume to :  info@itopspark.com / nattawat@itopspark.com