E-commerce Marketing Manager

This position is responsible for driving our digital growth strategy by increasing website conversations, increasing brand awareness and accelerating growth of our digital subscribers and online revenue. Your expertise will drive the development of their e-commerce marketing strategy for existing and future sites. Your extensive knowledge and experience with online marketing will be instrumental in the execution of SEO/SEM strategies, as well as ownership of e-commerce revenue drivers and will play a key role in our digital marketing team.

Key responsibilities

• Initially responsible for setting up regional e-commerce for brands within our client’s porfolio, then fully responsible for regional e-commerce marketing initiatives across all brands
• Work with internal teams (Customer Service, IT, Warehouse/Operations) for all issues pertaining to the daily running of the regional websites, including all promotional activities
• Input and manage product assortment across all brands including: pricing, uploading assets, navigation, and  inventory
• Develop creative ideas and improvements for site content, enhancements and site functionality as well as plan and carry out promotional activities to consumers through our e-commerce sites for each brand
• Prioritise and manage projects to their timeline, resources and budget
• Manage third party vendors / marketing partners (ie Google Adwords, Email Service Provider, Affiliate Program)
• Manage online marketing channels – PPC, SEO/SEM, E-mail, Affiliate, etc
• Correct issues on the site via database, with web designer and web developer
• Coordinate both site enhancement and technology projects. Bring projects to closure and ensure appropriate communication to internal and external audiences
• Responsible for email campaigns for e-commerce sites, branded sites, artist outreach programs, etc including creating, deploying and reviewing local email and other e-marketing campaigns on a regular basis
• Maintain dialogue with Operations team for initial SKU set-up and to secure inventory for online sales
• Ensure online marketing strategies are prompting a direct response in sales, driving consumer traffic
• Work directly with retail partners (ie Amazon) to develop strategies, marketing plans and growth incentives
• Build strong rapport with key partner team members including supporting relationships, setting expectations and communicating the status of digital marketing projects
• Continually monitor e-commerce industry best practices and new technology

Key skills and experience

• Ideal candidate is entrepreneurial/works independently when needed
• Strong quantitative analysis abilities with experience developing data-driven reports & making strategic decisions to optimise the online marketing mix.
• 5+ years of experience in web-based marketing with responsibility for E-commerce and development of digital marketing strategies for B2B or B2C businesses
• Experience in developing direct digital marketing tactics, online marketing, SEO/SEM and managing online lead generation campaigns through affiliate marketing, directory listings, display advertising, paid search, etc.
• Proven ability to prioritise and manage projects to their timeline, resources and budget
• Knowledge of the e-commerce business model (i.e. SKU, Fulfillment/Shipping, Customer Service, User Experience, etc.)
• Experience with technologies including HTML as it relates to email marketing and HTML coding
• Graphics/Design abilities (including experience with Photoshop) is preferred
• Effective vendor management and negotiations skills
• Understand and embrace importance of communication and its role relative to the consumer
• Highly resourceful, flexible and creative in solving problems
• Strong organizational skills, verbal and written communication skills
• Bachelor’s Degree in Marketing, Digital Marketing or related field
  
  If you’re interested in applying, or know anyone who might be, please send a CV to jobs@awtcasia.com and we’ll get in touch.
  
  tel. 086 6667769
• http://www.awtcasia.com/e-commerce-marketing-manager/