Digital/CRM Marketing Officer

 

Job Description:

 

Digital /CRM Marketing Officer is responsible for the management of marketing, sales, and maintain our company's products/branding.

 

Responsibilities:

Marketing Campaign Related:

  • Designing and developing digital/CRM strategies for products/services.
  • Initiate marketing campaigns/activities to generate sales to reach the company's sales target.
  • Interact and coordinate with the media planner, content, graphic, online sales & operation team as well as third parties suppliers including key influencers, etc. to make branding & marketing & sales campaigns come to live.
  • Work with marketplace i.e. Shopee/Lazada to create campaigns and optimize product sales.
  • Prepare copywriting/content for marketing materials including website, social post, packaging, etc.
  • Handle all design layout, marketing and promotion launch activities
  • Establish marketing/media budgets for the company to achieve sales KPI.
  • Monitor customer feedback to optimize marketing/sales strategies.

 

Product Marketing Related:

  • Identify key trends and criteria that influence customer behavior and understand customer target by online researching via FB inbox, Line, other Online Media.
  • Crafting product’s communication concepts/key messages.
  • Presenting and convincing product concepts/key messages to executives/partners and related parties.
  • Prepare product communication materials for launching phase including website content, manual, packaging, etc.

 

 

Qualifications:

 

  • Pleasant personality with good communications skill.
  • Positive attitude, self-starter, self-motivated, customer oriented and matured.
  • Professionalism with problem solving ability and good team player.
  • Detailed-oriented
  • Content/Copy writing Skills.
  • Fluent in reading, written and spoken English.
  • Have a good sense of design.
  • Competence in Adobe Photoshop and Illustrator.
  • Minimum 1-3 years experience in Advertising Agency, Publishing, Marketing related companies is preferable.
  • Bachelor’s Degree or higher in Advertising, Mass Communications, Business Administration, Marketing or related fields.

 

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