INFORMATION
Start:Thursday, 11.02.2010
End:Thursday, 18.02.2010
Location:Various venues
City:New York
Link:http://www.mbfashionweek.com/


DESCRIPTION

The semi-annual New York Fashion Week, branded Mercedes-Benz Fashion Week in 2009, is a one of four major fashion weeks held in New York City. The first New York Fashion Week, then called Press Week, was the world's first organized fashion week. Held in 1943, the event was designed to attract attention away from French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows. Fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations. (Buyers were not admitted to the shows and instead had to visit designers' showrooms.) Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.