Digital/CRM Marketing Officer

Job Description:

Digital /CRM Marketing Officer is responsible for the management of marketing, sales, and maintain our company's products/branding.

Responsibilities:

Marketing Campaign Related:

• Designing and developing digital/CRM strategies for products/services.
• Initiate marketing campaigns/activities to generate sales to reach the company's sales target.
• Interact and coordinate with the media planner, content, graphic, online sales & operation team as well as third parties suppliers including key influencers, etc. to make branding & marketing & sales campaigns come to live.
• Work with marketplace i.e. Shopee/Lazada to create campaigns and optimize product sales.
• Prepare copywriting/content for marketing materials including website, social post, packaging, etc.
• Handle all design layout, marketing and promotion launch activities
• Establish marketing/media budgets for the company to achieve sales KPI.
• Monitor customer feedback to optimize marketing/sales strategies.

Product Marketing Related:

• Identify key trends and criteria that influence customer behavior and understand customer target by online researching via FB inbox, Line, other Online Media.
• Crafting product’s communication concepts/key messages.
• Presenting and convincing product concepts/key messages to executives/partners and related parties.
• Prepare product communication materials for launching phase including website content, manual, packaging, etc.

Qualifications:

• Pleasant personality with good communications skill.
• Positive attitude, self-starter, self-motivated, customer oriented and matured.
• Professionalism with problem solving ability and good team player.
• Detailed-oriented
• Content/Copy writing Skills.
• Fluent in reading, written and spoken English.
• Have a good sense of design.
• Competence in Adobe Photoshop and Illustrator.
• Minimum 1-3 years experience in Advertising Agency, Publishing, Marketing related companies is preferable.
• Bachelor’s Degree or higher in Advertising, Mass Communications, Business Administration, Marketing or related fields.