The second part of a three-film “design trilogy” by Gary Hustwit, Objectified is about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about our relationship to mass-produced
objects and, by extension, the people who design them.

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes
to tech gadgets. It’s about the designers who re-examine, re-evaluate and
re-invent our manufactured environment on a daily basis. It’s about personal
expression, identity, consumerism, and sustainability.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about
who we are, and who we want to be, from the objects with which we surround
ourselves?

www.objectifiedfilm.com

Helvetica Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition
on location in the United States, England, the Netherlands, Germany,
Switzerland, France and Belgium.

Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael
Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones,
Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno
Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.

Helvetica had its World Premiere at the South by Southwest Film Festival in March 2007. The film subsequently toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries. It received
its television premiere on BBC1 in November 2007, and will be broadcast on PBS
as part of the Emmy award-winning series Independent Lens in fall 2008. The film
was nominated for a 2008 Independent Spirit Award in the “Truer Than Fiction”
category, and was shortlisted for the Design Museum London’s “Designs of the
Year” Award. An excerpt of the film was included in an exhibition at the Museum
of Modern Art in New York.

About the Typeface
www.helveticafilm.com